How NOT To Make Money Online?

Where Did It All Start?

It started in the beginning of 2016. I decided to enter the world of online business because of the so called freedom it provides. You see I started consulting in the digital marketing space in 2010. I pretty much worked on the back end side of things. Research / strategy development, the actual development of the websites / lead capture pages / funnels etc., engaging with followers and analytics. What works and what doesn’t.

The problem with this approach is that you have to be ever present. If I don’t grind, I don’t earn. So, I was looking for a way to build some sort of passive income. A way for me to make money without me being required to swap time for it all the time. A way of creating more time for myself.

The Adventure Begins

2016 started off with a lot of enthusiasm and hope. I did a lot of research and invested in a few projects. Projects include:

  • Digital Currency Mining
  • High Yield Investment Programs (HYIP)
  • Revenue Sharing Programs

Most of them were unsuccessful. Digital currency mining companies close down and disappear over night. HYIP are very high risk. They promise ludicrous returns and most of them are scams. A new one pops up every day. People actually sell software kits you can use to create HYIP sites. What happens in reality, many are just passing money from new investors to old ones.

Revenue sharing programs have pretty much the same results. The ones I have looked into rewards you for viewing ads. So what happens is, you advertise on their platform and if you want your money spend on advertising back you need to participate in their revenue sharing program. You view ads on a day to day basis where they pay you back for doing so. Some of them work, but most don’t.

For more information you can view the Progress page on the Digital Tools Blog website. Here you will see when I invested, how much money I lost or made and if i’m still invested in the project or not.

What Worked?

The only program I came across that looked promising and legitimate was from a project called Aspire. They seemed to understand the world of online business very well. Online feedback on the Aspire program is mostly positive.

By what I could gather It’s owned and managed by Michael Force. He has been in the make money online niche for decades. The problem with Aspire is the entry point. I estimated that you would need at least $5000 to get a proper jump start with them.

$2000 for the program, training and to qualify for good referral commission. $3000 for your system and marketing. Driving traffic is key.

Another one I came across was Click Funnels Affiliate program. This company is managed by this Master Funnel Builder called Russell Brunson. Russell has also been in the make money online niche for over a decade.

He has multiple products and tools you can use to become a Master Funnel Builder like him. The nice part about it is that if you help and introduce other people to his teachings and tools he will pay you 40% of whatever he makes on the referral.

Check out his Affiliate Bootcamp

Entry point is much lower. You can get started for a lot less. Systems can be managed by Click Funnels for a small monthly cost and your biggest liability will be marketing. Driving traffic.

Online Business Building Q&A


Think for yourself and do thorough research. Have a look at what others are saying online.

  • Is the feedback mostly positive or negative?
  • Are there people actually making money from the program?
  • Who owns the company?
  • Is there faces and names available?
  • Can these people be reached out to?
  • Do they have a social media presence?
  • How active is their social presence?
  • Where is the company situated? Physical address?
  • Is the company registered and where?
  • How long have they been around?
  • Do they have the ability to disappear overnight?
  • What guarantees are there?

As you work through these questions you will experience either a good or bad emotion and If you are not able to answer most of the above questions. It’s probably a bad emotion and I suggest not moving forward with the project.

Time & Money

  • Do you have the time to build this business?
  • Are you willing to do whatever it takes to make it work?
  • Do you have the money to invest in the project?
  • Are you willing and able to lose the money should it not work out?


As with any investment. It’s the risk that kills. So, how do you manage the risk in your online business. 2 cardinal rules.

1 – Generate Leads

  1. Grab leads on the front end
  2. Ad value
  3. Build trust
  4. Keep it honest and then
  5. You refer people to the opportunities

Your list or the data you control is your most valuable asset. Companies / opportunities will come and go. You list is for life. You can introduce new opportunities to your community.

2 – Grow Your Distribution Network

  1. Grow a following on social media: Facebook, Instagram, Twitter etc.
  2. YouTube “by 2020 80% of all online content consumed will be video – Google”

The questions is:

  • How big is my distribution network?
  • How many people can I reach?

The bigger that amount. The better you will do.

Passive Income Truth

The truth is that passive income is not quite as passive as you may think… However, to create passive income you need to spend hours on top of hours and a lot of missed sleep to put in the time to build your “system” that will generate you passive income while you are not working.

The bad news is that it’s not easy. It’s going to challenge you. The good news is that it’s possible and with software like Click Funnels it’s much easier.



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