Category: Digital Marketing

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How to Write A Lead Magnet

How To Write Your Lead Magnet 2

Assuming You Did The Research

Take what you have learned from your visitors most pressing questions, deepest fears and biggest frustrations, and think of how you could help them.

Your Checklist Shouldn’t Take A Long Time To Read

– Your audience want answers now.
– They don’t want to work too hard.
– It’s your job to do the hard work for them.

Solve people’s problems and they will trust you. They will keep coming back to your content. They will love you for solving their problems. They will even be willing to buy from you.

So, What Makes A Good Lead Magnet?

– Shorter is better.
– Your lead magnet should be no longer than 5 pages.
– 2 pages or less is better.
– Convert into a PDF when you are done.
– Make it visual. (Add a logo. Photographs help. A graphic that illustrates an idea or a system is even better)

For Example … Some Ideas For Lead Magnets … For Consultants

– 5 Ways to Tell if an SEO Consultant Knows Their Stuff
– 10 Lies Most CPA’s Tell Everyone
– The Ultimate Wedding Checklist
– How To Tell If You’re Ready for a Life Coach

Another Example … Some Ideas For Lead Magnets … For Affiliates

– The Fly Fisherman’s Ultimate Gear List
– The 12 Biggest Forex Lies
– 10 Rules of Dating – And When to Break Them
– The Definitive Guide to Internet Marketing

Also A Good Example … Some Ideas For Lead Magnets … For eCommerce Companies

– 15% off next order.
– Free gift (tell them specifically what the gift is)
– Entry into contest for $500 worth merchandise.
– 101 Amazing, Never Seen Before Paper Craft Ideas.

How To Write A Draft of Your Checklist in 25 Minutes

There’s a productivity technique called the Pomodoro method that works especially well for creative work. Basically, the Pomodoro method is to work in 25 minutes intervals, with 5 minute breaks in between.

While you’re in the middle of a Pomodoro, you do NOTHING but the task at hand.

If you cheat and check you email or do anything off task, start the 25 minute interval over again.

There are a number of Pomodoro apps (like “Simple Pomodoro Time”), timers and other gear, but all you really need is a way to time yourself for 25 minutes.

– Finish your first pomodoro, then take a break. If five minutes isn’t enough, take a 10 minute break.  
– Next pomodoro – refine your checklist. After your break. Head right back to your desk and set the clock for another 25 minutes.  
– Use this pomodoro to refine your work.

  • Simplify your sentences.
  • Cut unnecessary words and sentences.
  • Make your thoughts clearer.
  • Add some research to prove your point.

Finishing Your Lead Magnet

In Pomodoro #1

You’re going to add finishing touches to your lead magnet.
– Read it through.
– Incorporate new ideas.
– Check for typos.
– Add subtitles where appropriate.
– Trim paragraphs to 5 lines or less.
– Use bullet points where you can.

In Pomodoro #2

Make it pretty
– Use a type size that’s easy to read.
– Make the margins wide enough for people to add notes.
– Add images to illustrate your ideas.

Best Places For Free Stock Photos

Sxc.hu
Morguefile.com
StockFreeImages.com
FreeRangeStock.com
OpenPhoto.net

In the The Footer Area Include

Your website, name and email address.
A prompt to join email list.
Copyright information. (©2016 Your Company Name)

The money is in the list. Having good email marketing software to support your email marketing campaigns is very important. I personally use GetResponse email marketing software. If you have not been introduced I suggest you have a look.

How to Create An Irresistible Lead Magnet

Lead Magnet 2

What is a Lead Magnet?

It’s something you give your website visitors in exchange for joining your email list. Lead magnets are usually a free report, but they can also be a discount, like 30% off.

Why use Lead Magnets?

They get results! It’s possible to DOUBLE the conversion rate for your opt-in form simply by adding an incentive to sign up. So if you’re wondering – yes, they’re worth doing. VERY worth doing.

Think about your opt-in form like a bucket. You’re pouring traffic (water) into a bucket . If you have a good bucket, you’ll be able to hold on to that traffic & use it again because we can send email messages to people.

But if you have a leaky bucket (an opt-in form that’s not converting well) you’re going to lose a lot of water, a lot of traffic, sales, subscribers, customers and a lot of money.

To step away from the bucket. Remember, you’re not just pouring water into that opt-in form. You’re pouring in your time and money.

Think of all the work you do to drive traffic to your site. What if you could get 30, 60% or DOUBLE the results from all of that? This is what a good lead magnet can deliver.

What makes for a good Lead Magnet?

Something that:
– Gets the attention of your visitors.
– Addresses their biggest fears, problems or challenges
– Is useful
– Tells them what they really want to know

No 1

Find out what visitors really want to know. Put yourself in their shoes. If you were looking for information about a topic, what would you really want to know?

Scratch everything off the list that is easy to find out. Take off the things people might want to know that have already been answered on other sites a hundred times before.

Real success with a lead magnet comes when you can answer the question they cant find anywhere else. That’s what makes your site unique and will make your opt-in incentive irresistible.

No 2

Check out forums and blogs in your niche. Do you know a few major sites that attract the audience you want? See which articles of blog posts are the most popular. If it’s a forum or online community, see which conversations get the most activity.

No 3

Use social media. If you are in the B2B business you have to be on LinkedIn groups. Visit the major Facebook pages in your niche. Don’t forget YouTube. See what videos has the most views and read the comments. Pay special attention to the questions people ask.

No 4

Research Amazon reviews. Amazon reviews can tell you a lot about why people bought a book or product. Amazon reviews will also tell you why people either liked or didn’t like something. Knowing what people don’t like can be almost as helpful as knowing what they do like. Read the comments and pay attention to people’s views on the product.

No 5

Survey your audience. You can create surveys to find out what your audience wants to know.
The answer to these two questions will tell you a lot.

  1. What’s the biggest frustration with your niche? For example: What’s your biggest frustration with making more money?
  2. What’s the one thing you have not been able to find information about? For example: What’s the one thing about making more money that you cant find information about?

The internet is not small anymore.

Exercise

Take 5 – 10 minutes with each No 1-5, making plenty of notes about ideas for what problems you can solve or questions you can answer for your audience. After 50 minutes you should have a least three different ideas for how you can help your audience. You might also have quite a few more.

Take a break after you’ve made your list. Think about what you’ve learned about your audience. If an idea springs to mind while you’re doing something else, write it down.

Next: How to Write A Lead Magnet

The money is in the list. Having good email marketing software to support your email marketing campaigns is very important. I personally use GetResponse email marketing software. If you have not been introduced I suggest you have a look.