What is a Lead Magnet?
It’s something you give your website visitors in exchange for joining your email list. Lead magnets are usually a free report, but they can also be a discount, like 30% off.
Why use Lead Magnets?
They get results! It’s possible to DOUBLE the conversion rate for your opt-in form simply by adding an incentive to sign up. So if you’re wondering – yes, they’re worth doing. VERY worth doing.
Think about your opt-in form like a bucket. You’re pouring traffic (water) into a bucket . If you have a good bucket, you’ll be able to hold on to that traffic & use it again because we can send email messages to people.
But if you have a leaky bucket (an opt-in form that’s not converting well) you’re going to lose a lot of water, a lot of traffic, sales, subscribers, customers and a lot of money.
To step away from the bucket. Remember, you’re not just pouring water into that opt-in form. You’re pouring in your time and money.
Think of all the work you do to drive traffic to your site. What if you could get 30, 60% or DOUBLE the results from all of that? This is what a good lead magnet can deliver.
What makes for a good Lead Magnet?
– Gets the attention of your visitors.
– Addresses their biggest fears, problems or challenges
– Is useful
– Tells them what they really want to know
Find out what visitors really want to know. Put yourself in their shoes. If you were looking for information about a topic, what would you really want to know?
Scratch everything off the list that is easy to find out. Take off the things people might want to know that have already been answered on other sites a hundred times before.
Real success with a lead magnet comes when you can answer the question they cant find anywhere else. That’s what makes your site unique and will make your opt-in incentive irresistible.
Check out forums and blogs in your niche. Do you know a few major sites that attract the audience you want? See which articles of blog posts are the most popular. If it’s a forum or online community, see which conversations get the most activity.
Use social media. If you are in the B2B business you have to be on LinkedIn groups. Visit the major Facebook pages in your niche. Don’t forget YouTube. See what videos has the most views and read the comments. Pay special attention to the questions people ask.
Research Amazon reviews. Amazon reviews can tell you a lot about why people bought a book or product. Amazon reviews will also tell you why people either liked or didn’t like something. Knowing what people don’t like can be almost as helpful as knowing what they do like. Read the comments and pay attention to people’s views on the product.
Survey your audience. You can create surveys to find out what your audience wants to know.
The answer to these two questions will tell you a lot.
- What’s the biggest frustration with your niche? For example: What’s your biggest frustration with making more money?
- What’s the one thing you have not been able to find information about? For example: What’s the one thing about making more money that you cant find information about?
The internet is not small anymore.
Take 5 – 10 minutes with each No 1-5, making plenty of notes about ideas for what problems you can solve or questions you can answer for your audience. After 50 minutes you should have a least three different ideas for how you can help your audience. You might also have quite a few more.
Take a break after you’ve made your list. Think about what you’ve learned about your audience. If an idea springs to mind while you’re doing something else, write it down.
The money is in the list. Having good email marketing software to support your email marketing campaigns is very important. I personally use GetResponse email marketing software. If you have not been introduced I suggest you have a look.